HELPING BUSINESSES SCALE SMART.

Creative Design Strategist

LUCIA VEGA

Did you just built something incredible?
Ok great! Now let’s make sure the world sees it the right way.

In a fast-paced digital landscape where tools and technologies change by the day; keeping your business ahead of the curve is a massive challenge. That’s exactly why I launched my independent practice: to give small and medium-sized businesses the agile, cutting-edge creative strategy they need to scale.

By blending years of design-driven expertise with a customer-centric approach, I help you cut through the noise, captivate your audience, and turn digital innovation into your biggest competitive advantage.

Explore my case studies below to see my work in action. If you’re ready to build functional, beautiful designs that scale, get in touch today.

Lucia-Vega-Creative-Design-Strategist

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Or see more of my work in my Behance portfolio

Case Studies
Digital Marketing Agency
Startup Accelerator Design Associate
Digital Layout Designer
Motion Graphics
App Launch

Digital Marketing Agency & AI-driven DM automation funnel integration

Overivew:

Collaborating in a cross-team environment, I translate social media copy and performance data into high-converting digital assets optimized for AI-driven DM automation funnels.

By leveraging advanced automation software, I execute technical, conversion-focused designs tailored to precise target markets while strictly maintaining the brand’s core visual identity.

I design visuals that don’t just attract attention, they drive a specific user action. They have a high click-through rate (CTR) on the Meta ad and a high completion rate inside the DM funnel.

Skills:
  • Collaborating in a cross-team environment
  • Designing branded graphics, carousels, and meta ads
  • Translating text and data into infographics
  • Editing short-form videos and reels
  • Maintaining brand consistency across channels
  • Understanding unique audience demographics
  • Knowing optimal image and video sizing
  • Asset Enhancement & Up-scaling
  • Generative AI & Prompting Images
Industry Focus:

Fashion, Skincare, Fitness, Jewelry, Cosmetics, Health, Cosmetology

Software & Tools

Figma, Adobe Photoshop, Adobe Animate, Planable, Notion and AI Generative Software

Focus → High Volume & Results:

Managed an average of +24 clients monthly and delivered high-quality, high-converting Meta ads, ensuring optimal conversion rates and seamless technical functionality.

Utilized AI generative upscaling to expand low-resolution images into hyper-detailed 4K assets, reducing asset creation time by ≈ 40%

Role: Visual & Graphic Designer

Full Time | Remote: Digital Marketing Agency

Startup Accelerator for Women Founder Catalyst Program

Overivew:

As a Design Associate, I mentored and assessed early-stage, female-led startups on user experience and design best practices to prepare their investor pitch deck. I developed high-impact pitch decks and one-pagers for program cohorts, translating complex business models into compelling visual narratives. My fundamental role was also, as a critical design advisor to align brand identity with investor expectations.

Skills:
  • Founder-centric brand and pitch strategy
  • Design Mentorship and Communication
  • Cross-Functional Collaboration
  • Design Sprint Execution & Prototyping
Industry Focus:

SaaS & AI, B2B Software, HealthTech, Wellness, FinTech & Marketplaces and Sustainability

Software & Tools

PowerPoint, Google Slides, Figma, Apple Keynote

Focus → Investor Impact & Mentorship

Elevated the investor presentations of 200+ female-led startups through strategic pitch deck design and user experience. Design thinking mentorship was a fundamental part throughout the course of the three years participating in six 10-week catalyst programs.

Role: Design Associate & Pitch Deck Design Mentor

Contract | Remote: 10-week Catalyst Programs | Startup Accelerator Company

Layout Design & Visual Communication

Overivew:

Collaborating with clients across the real estate, medical, and e-learning sectors, I translate complex industry data into beautiful, easy to read PDF documents.

Specializing in layout design and digital PDF documents, I build cohesive visual systems—from data-heavy clinical brochures to interactive educational workbooks, seller guides, annual reports and e-books—that elevate brand authority and optimize user engagement.

Skills:
  • Page Composition & Flow
  • Typography
  • Visual Integration
  • Applying the Color Palette
  • Asset Integrity
  • Imagery and Photography
Industry Focus:

Health ad Medical, Educational, E-Learning, Real Estate

Software & Tools

InDesign, Photoshops, PowerPoint, Google Slides

Focus → Clean, Corporate & Reader engagement

Focused on engineering clean, highly readable layout architectures while meticulously enforcing brand guidelines to maintain absolute visual integrity across all digital assets.

Role: Layout Designer, Brand Designer

Freelance: Design PDF documents, presentations, one-pagers, annual reports, e-books, etc

Motion Graphics & Video Editor

Overivew:

My main focus is to engineer high-engagement social media reel strategies by integrating generative AI tools as productivity multipliers. By leveraging AI to optimize video generation, asset scaling, and visual pacing, I transformed static concepts into dynamic, scroll-stopping narratives that maximized audience reach while maintaining absolute brand integrity.

Skills:
  • Mood-boards and visual translation
  • Pacing and rhythm
  • Prompting for AI for scripts
  • Visual storytelling, knowing how to arrange sequences, build emotional peaks, and maintain the narrative’s flow.
  • Techniques: Color grading, audio mixing, key framing, typography, and compositing.
Industry Focus:

Retail, Hospitality, Real Estate, Food and Beverages Industry

Software & Tools

Video Editing: Adobe Premiere Pro.
Motion Graphics & Design: Adobe Animate, Illustrator, Photoshop.
AI Agents: Claude, Gemini.
AI suite for generating and editing visual content. Image and video upscale and enhancer.

Focus → Storytelling & Audience Engagement

Pioneered high-engagement social campaigns by transforming complex branding assets into dynamic, fast-paced motion graphics integrating generative AI tools as productivity multipliers.

Role: Motion Graphics Designer, Social Media Designer

Freelance: Social Media Reels, Websites and App Launch Videos, Promo Videos.

MILHO APP

Mobile App for home-based artisan bakery & food services.

Role
User Experience, Visual Design, Prototyping
Personal Project
Mobile App Design, innovative ideation and prototyping
Overivew
This project case study highlights the prototyping and usability testing of "BakeCraft"—a mobile application designed to simplify ingredient sourcing and production organization for home-based bakers and artisan food entrepreneurs.
Skills
  • UI / UX & Design System (Research, Audience, Value)
  • Branding Identity Design
  • Product Designer
  • Design Thinking and Ideation
  • Prototyping and Wireframing

Project Overview and Challenge

Home-based culinary businesses often struggle to balance creative baking with operational logistics. Entrepreneurs face the "ingredient math" challenge: dynamically scaling recipes for custom orders, managing erratic grocery shopping lists, and tracking pantry inventory—leading to wasted time, money, and spoiled supplies.

Objectives

Streamline Ingredient Purchasing: Create an intuitive shopping list generator that automatically calculates ingredient amounts based on upcoming custom orders.
Organize Small-Scale Production: Develop a "Kitchen Calendar" feature to schedule prep, baking, and decorating tasks to maximize kitchen efficiency.

LUCIA VEGA | Creative Design Strategist | 2026